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Free-to-play (F2P or FtP) video games are games that give players access to a significant portion of their content for free. The term "free-to-play business model" or simply, "free-to-play model", refers collectively to business models that ultimately result in the creation of free-to-play games. Games that adhere to free-to-play business models are distinct from traditional premium games, which require payment before use. Free-to-play games are not to be confused with freeware games, which are entirely costless. Accordingly, free-to-play games are sometimes called "free-to-start" due to not being entirely free. Certain free-to-play games have also been labeled as "pay-to-win"—that is, that players can pay to obtain competitive advantages over other players. There are several kinds of ways that free-to-play games generate money, despite being mostly free. A common method is based on the freemium software model, in which users are incentivised to make small purchases, called microtransactions, to either access additional cosmetic or gameplay content, progress through the content faster, or gain competitive advantages over other players. Another method of generating revenue is to integrate advertisements into the game. The free-to-play business model was commonly seen in early massively multiplayer online games targeted towards casual gamers, before finding wider adoption among games released by major video game publishers to combat video game piracy. The model has been used by games such as Star Wars: The Old Republic, Apex Legends, Fortnite, VALORANT, and League of Legends.
Article title : Free-to-play
"Free-to-play (F2P or FtP) video games are games that give players access to a significant portion of their content for free. The term "free-to-play business..."
Article title : Online game
"online game is a video game that is either partially or primarily played through the Internet or any other computer network available. Online games are..."
Article title : List of free massively multiplayer online games
"This is a selected list of notable massively multiplayer online games which are free-to-play in some form without ever requiring a subscription or other..."
Article title : List of PlayStation 4 free-to-play games
"list of the free-to-play games which released for the PlayStation 4 console. Top (A-L) (M–Z) Top (A-L) (M–Z) List of PlayStation VR games "SCE Japan Asia..."
Article title : List of PlayStation 4 games
"best-selling PlayStation 4 video games List of PlayStation 4 free-to-play games List of PlayStation VR games Portal: Video games This article includes a video..."
Article title : List of massively multiplayer online role-playing games
"massively multiplayer online role-playing games (MMORPGs). MMORPGs are large multi-user games that take place in perpetual online worlds with a great number..."
Article title : Online text-based role-playing game
"An online text-based role playing game is a role-playing game played online using a solely text-based interface. Online text-based role playing games date..."
Article title : Top Trumps
"– Play free online games and discover the world's coolest card game". Toptrumps.com. Retrieved 23 June 2018. "Top Trumps – Play free online games and..."
Article title : List of free multiplayer online games
"This is a selected list of multiplayer online games which are free to play in some form without ever requiring a subscription or other payment. Some common..."
Article title : Massively multiplayer online role-playing game
"Blood Feud, Atlantica Online and Lost Ark. Also, there are some free-to-play games, such as RuneScape and Tibia, where the game is free, but one would have..."
Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
In 2011, Internet advertising revenues in the United States surpassed those of cable television and nearly exceeded those of broadcast television. In 2013, Internet advertising revenues in the United States totaled $42.8 billion, a 17% increase over the $36.57 billion in revenues in 2012. U.S. internet ad revenue hit a historic high of $20.1 billion for the first half of 2013, up 18% over the same period in 2012. Online advertising is widely used across virtually all industry sectors.
Many common online advertising practices are controversial and increasingly subject to regulation. Online ad revenues may not adequately replace other publishers' revenue streams. Declining ad revenue has led some publishers to hide their content behind paywalls.
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