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The Graduate Record Examinations (GRE) is a standardized test that is part of the admissions process for many graduate schools in the United States and Canada and a few other countries. The GRE is owned and administered by Educational Testing Service (ETS). The test was established in 1936 by the Carnegie Foundation for the Advancement of Teaching. According to ETS, the GRE aims to measure verbal reasoning, quantitative reasoning, analytical writing, and critical thinking skills that have been acquired over a long period of learning. The content of the GRE consists of certain specific data analysis or interpretation, arguments and reasoning, algebra, geometry, arithmetic, and vocabulary sections. The GRE General Test is offered as a computer-based exam administered at testing centers and institution owned or authorized by Prometric. In the graduate school admissions process, the level of emphasis that is placed upon GRE scores varies widely among schools and departments. The importance of a GRE score can range from being a mere admission formality to an important selection factor. The GRE was significantly overhauled in August 2011, resulting in an exam that is adaptive on a section-by-section basis, rather than question by question, so that the performance on the first verbal and math sections determines the difficulty of the second sections presented (excluding the experimental section). Overall, the test retained the sections and many of the question types from its predecessor, but the scoring scale was changed to a 130 to 170 scale (from a 200 to 800 scale). The cost to take the test is US$205, although ETS will reduce the fee under certain circumstances. It also provides financial aid to GRE applicants who prove economic hardship. ETS does not release scores that are older than five years, although graduate program policies on the acceptance of scores older than five years will vary. Once almost universally required for admission to Ph.D. science programs in the U.S., its use for that purpose has fallen precipitously.

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Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.

In 2011, Internet advertising revenues in the United States surpassed those of cable television and nearly exceeded those of broadcast television. In 2013, Internet advertising revenues in the United States totaled $42.8 billion, a 17% increase over the $36.57 billion in revenues in 2012. U.S. internet ad revenue hit a historic high of $20.1 billion for the first half of 2013, up 18% over the same period in 2012. Online advertising is widely used across virtually all industry sectors.

Many common online advertising practices are controversial and increasingly subject to regulation. Online ad revenues may not adequately replace other publishers' revenue streams. Declining ad revenue has led some publishers to hide their content behind paywalls.

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Purdue University Krannert School of Management

The UCLA Anderson School of Management is the graduate business school at the University of California, Los Angeles, one of eleven professional schools. The school offers MBA (full-time, part-time, executive), PGPX, Financial Engineering and Ph.D. degrees. The school is consistently ranked among the top tier business school programs in the country, based on rankings published by US News & World Report, Businessweek and other leading publications. The range of programs offered by Anderson includes: Accounting minor for undergraduates Full Time MBA program Ph.D. Fully Employed MBA Executive MBA Master of Financial Engineering Master of Science in Business Analytics Global EMBA for Asia Pacific Global EMBA for the Americas Post Graduate Program in Management for Executives (UCLA PGPX) Post Graduate Program in Management for Professionals (UCLA PGP PRO)

Some history

The School of Management at UCLA was founded in 1935, and the MBA degree was authorized by the UC Regents four years later. In its early years the school was primarily an undergraduate institution, although this began to change in the 1950s after the appointment of Neil H. Jacoby as dean; the last undergraduate degree was awarded in 1969. UCLA is rare among public universities in the U.S. for not offering undergraduate business administration degrees. Undergraduate degrees in business economics are offered. In 1950, the school was renamed the School of Business Administration. Five years later it became the Graduate School of Business Administration; in the 1970s the school's name was changed again to the Graduate School of Management. In 1987, John E. Anderson (1917-2011), class of 1940, donated $15 million to the school and prompted the construction of a new complex at the north end of UCLA's campus. He later donated additional $25 million. The 6-building, 285,000-square-foot (26,500 m2) facility, was designed by Henry N. Cobb of the architectural firm Pei Cobb Freed & Partners and Executive Architects Leidenfrost/Horowitz & Associates. It cost $75 million to construct and opened officially in 1995. On May 13, 2015, Marion Anderson, widow of the late John Anderson, announced a $100 million donation (4th single-largest donation to a business school in the United States) to the school for fellowships and research, along with $40 million earmarked for initiating development of what is now known as the Marion Anderson Hall. Recently, the school has been mostly self-funded, with only $6 million of government funding out of its $96 million budget in 2010-11. In fall 2010, the school proposed "financial self-sufficiency": Giving up all state funding, in return for freedom from some state rules and freedom to raise tuition.[6] Critics called this proposal "privatization", but the school rejected this description, with former Dean Judy Olian saying, "This is not privatization.... We will continue to be part of UCLA and part of the state." The proposal met objections in the UCLA Academic Senate (faculty members from all UCLA departments), and is still pending. Update: This decision was approved by the University of California President Mark Yudof in June 2013. In July 2018, Judy D. Olian, who served as dean of UCLA's Anderson School of Management, became Quinnipiac's first female president when she took over for John Lahey, who retired in June 2018. Alfred Osborne, associate senior dean of external affairs and a professor at the UCLA Anderson School of Management, began serving as the school's interim dean on July 1, 2018. Antonio Bernardo, a member of the finance faculty since 1994, was appointed UCLA Anderson's ninth dean, effective July 1, 2019.

The campus

The school is located on north part of the UCLA campus. The four main buildings, Mullin, Cornell, Entrepreneurs, and Gold, form an inner circle at the corner of Sunset Boulevard and Westwood Plaza, which is the extension of Westwood Boulevard. Connected to the Gold building is the Collins building, which is named for alumnus James A. Collins, who is the chairman emeritus of Sizzler International, Inc. and who funded the John R. Wooden statue in front of Pauley Pavilion.
On October 19, 2017, the new Marion Anderson Hall addition broke ground. The 64,000 square-foot campus addition is estimated to cost $80 million and is one hundred percent donor-funded. Marion Anderson Hall is designed by the same architectural firm that designed the original Anderson complex: Pei Cobb Freed & Partners. Scheduled to open at the end of 2019, the new building features four floors, interactive work spaces, LEED Gold certification, and will serve as the prominent entrance to the Anderson complex.

MBA programs

As of 2011, UCLA Anderson enrolls 70 executive MBA, 90 global MBA, 280 fully employed MBA, and 360 full-time MBA students every year. UCLA Anderson's teaching model combines case study, experiential learning, lecture and team projects. UCLA Anderson's curriculum consists of ten core classes (required courses which cover a broad range of business fundamentals) and twelve (minimum) elective courses. Students are assigned to cohorts, called sections, of 65 students throughout the core curriculum. The cohort system is almost entirely student run, with each cohort electing 17 different leadership positions ranging from President to Ethics chair. In addition, there is the student-led Anderson Student Association (ASA) which deals with all issues of student life including company recruiting, social clubs and academic issues. Students may choose (but are not required) to focus in one or more of the following areas: Accounting Decisions, Operations, and Technology Management Communications, Media, and Entertainment Management Entrepreneurial Studies Finance Global Economics and Management Human Resources and Organizational Behavior Information Systems Marketing Policy Real Estate Anderson also offers an Applied Management Research Program (AMR), consisting of a two-quarter team-based strategic consulting field study project required during the second year of study in lieu of the comprehensive exam for the master's degree. Students complete strategic projects for companies partnering with the school, ultimately presenting recommendations to senior management. The program has been around since the late 1960s and is presently led by Professor Gonzalo Freixes, its Faculty Director. In 2004, two alternatives to the field study were introduced: a Business Creation Option, and a research study option.

Executive education

Since 1954, UCLA Anderson has been providing executive education to both organizations and individuals. According to the school the learning is not confined to just campus. The faculty goes out to train leaders across the globe.
The School also offers a PGPX programme for executives. According to Judy Olian, Dean, UCLA Anderson School of Management, the PGPX program has general management curriculum. UCLA PGPX is a comprehensive programme of one year primarily conducted by senior faculty members from the UCLA Anderson School of Management as well as industry experts. Besides this UCLA Anderson School of Management also offers executive programs on corporate governance, creativity & innovation, women leadership and media.

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