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Byju's (stylised as BYJU'S) was an Indian multinational educational technology company, headquartered in Bengaluru. It was founded in 2011 by Byju Raveendran and Divya Gokulnath. At its peak, it was the world's most valuable edtech startup, with a valuation of $22 billion in 2022. However, by October 2024, multiple media reports indicated that its valuation had effectively dropped to zero. As of April 2023, BYJU'S claimed to have over 150 million registered students. In 2024, the company faced severe financial and operational challenges due to which it laid off approximately 500 employees, mainly from its sales and marketing departments. As of 2025, the company is under insolvency proceedings in India.

Article title : Byju's
"IIT-JEE, NEET, CAT, IAS, and international examinations such as GRE and GMAT. Academic subjects and concepts are explained with 12–20 minute digital animation..."
Article title : Kaplan, Inc.
"Language training, which offers test prep for overseas study and college applications, including TOEFL, IELTS, SAT, and GMAT Higher education offers full-time..."
Article title : Graduate Record Examinations
"instance, most business schools and economics programs require very high GRE or GMAT scores for entry, while engineering programs are known to allow more score..."
Article title : GRE Physics Test
"Mathematics Test GRE Psychology Test Graduate Management Admission Test (GMAT) Graduate Aptitude Test in Engineering (GATE) "GRE Subject Tests: Test Content..."
Article title : Cram school
"A cram school (colloquially: crammer, test prep, tuition center, or exam factory) is a specialized school that trains its students to achieve particular..."
Article title : Medical College Admission Test
"some other professional exams (e.g. the Graduate Management Admission Test (GMAT) or the Law School Admissions Test (LSAT)), the MCAT may be voided on the..."
Article title : Model minority
"Standouts". The Washington Post. Retrieved December 10, 2010. "Separate GMAT Rankings for U.S. and Asian Applicants". Stacy Blackman Consulting – MBA..."
Article title : Marquette University
"2012" (PDF). Marquette University. 2012. Retrieved March 28, 2013. "Test Prep: GMAT, GRE, LSAT, MCAT, SAT, ACT, and More". Princetonreview.com. Retrieved..."
Article title : Racial achievement gap in the United States
"racial group differences across admissions tests, such as the SAT, ACT, GRE, GMAT, MCAT, LSAT, Advanced Placement Program examinations and other measures of..."

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.

In 2011, Internet advertising revenues in the United States surpassed those of cable television and nearly exceeded those of broadcast television. In 2013, Internet advertising revenues in the United States totaled $42.8 billion, a 17% increase over the $36.57 billion in revenues in 2012. U.S. internet ad revenue hit a historic high of $20.1 billion for the first half of 2013, up 18% over the same period in 2012. Online advertising is widely used across virtually all industry sectors.

Many common online advertising practices are controversial and increasingly subject to regulation. Online ad revenues may not adequately replace other publishers' revenue streams. Declining ad revenue has led some publishers to hide their content behind paywalls.


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